ABOUT US
Built to Fish. Designed to Last.
Born on the Coast, Backed by Experience
At Kazura Design, we craft fishing gear with purpose — combining practical performance, clean design, and real-world value. Based in Perth, Western Australia, our products are inspired by the rugged coastlines we fish and the challenges we face out on the water.
From high-performance PE braid to handmade metal lures, every product is made to fish hard, look sharp, and stand out from the generic.
Kazura started as an idea between casts. Tired of overpriced gear and bland designs, we set out to build a lineup that delivers quality without the markup — gear you’d trust for that one last cast.
We work with reliable suppliers and WA craftspeople to deliver products we use ourselves. We test everything from the Swan River to offshore reefs.
Less Waste, More Fishing
Why Kazura?
We keep things simple, functional, and low-impact. Our braid packaging is compact and minimally wasteful, and our cutlery lures are made from recycled stainless steel.
We’re not perfect, but we’re always looking for ways to tread lighter — with practical steps, not empty promises.
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✅ Designed in Australia
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✅ Affordable performance
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✅ Original, small-batch gear